Stand out from the crowd on clean energy
There is hard-nosed commercial advantage to be gained from adopting a modern forward-looking image.
The use of clean energy is becoming a standard commercial tool for large corporations. People, your customers, support clean renewable energy as is shown in almost every opinion survey. As a result, they are likely to reward companies who take action, and penalise those companies that they regard as laggards. This is one of the clear messages that has come out of the work done by the Carbon Disclosure Project (CDP) over recent years. In its Global 500 report on 2010 (on behalf of 534 investors with assets of US$64 trillion) it states:
“Another key area identified by responses on communication is reputation, especially in relation to customers and employees”.
It goes on to quote Samsung Electronics which has quantified its exposure to the loss of brand value in this regard:
“A 1% decrease in brand value of the company due to unfavourable evaluations from investment organizations and/or NGOs, caused by insufficient climate change response is equivalent to losing about 200 million USD.”
We encourage companies to stand out from the crowd on clean energy and carbon reduction. There is hard-nosed commercial advantage to be gained from adopting a modern forward-looking image.